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Event Banners and Other Elements of a Successful Brand Activation

In a world full of competitors, you need a brand that stands out from the madness. Brand activations are used primarily to cut through the noise and to expose brands to new target audiences. This art of driving consumer action through brand interaction is ultimately designed to get consumers to act. It is about bringing brands to life via experiences, and forming long-term emotional connections with audiences. Event banners, pop-up displays, and other branded collateral can help you pull off a successful activation, and keep your brand at the forefront of your audience’s mind. However, it takes more than mere banners for an effective activation. Brand activation campaigns take many forms, and may involve some, or all, of the following:

  • Digital campaigns.
  • Shopper marketing.
  • Brand engagement.
  • Sampling campaigns.
  • Consumer promotions.
  • Experiential marketing.
  • Sponsorship and partnership leverage.

 

What is Required for a Successful Brand Activation?

The best practice when it comes to brand activation is a strategically led approach. This will deliver measurable results with a focus on a return on investment. In order to activate a campaign successfully, the following elements need to be present:

  • Consumer desire and interest.
  • Market insight and strong, adaptable concepts.
  • Integrated support and a comprehensive budget.
  • Sufficient time to market eye-catching, creative materials such as event banners.

 

These are only a few of the elements that go into a successful brand activation event. Getting the correct mix of these elements together is critical to the success of the campaign. Should even one of these elements let you down, such as the promotion not being given enough time in the market, or the event banners not being creative or captivating enough, the brand activation campaign may not meet the objectives that were set for it at the outset. There really is an intricate science behind getting this formula right!

Lessons Learned from Past Product Activations

We have been involved in quite a few product and brand activations throughout our nearly 20 years of experience. If we had to summarise what we have learnt during the time that we have been helping brands connect with their audiences, it would be this:

  • Understand your audience.
  • Ensure that the main prize is enticing.
  • Build partnerships for more brand exposure.
  • Do not underestimate the effectiveness of simplicity.
  • Creative a mechanism to track social media entries.

 

Brand activation is an important part of your overall marketing mix, and should not be viewed as a standalone discipline. Keeping this in mind, it is important that resources and budgets are in place from the start to ensure that the objectives are met. Due to ever-changing market conditions, campaigns might need to be tweaked or changed accordingly. Remember, it is not all about immediate sales. Think long-term in terms of your brand activation goals. These campaigns generate awareness and brand loyalty, and encourage brand switching. This is why it is so critical to employ the correct activation method from the start. If you need help, we are here to assist.

Why Choose Brand Unlimited for Your Next Brand Activation?

We understand brand activations. In fact, we have executed countless successful campaigns since our inception in 1999. Since then, we have helped many South African companies carve out niches for them in the economy and marketplace. We are proud of our long history of excellent service, and continue to work hard to add tangible value to the brands of our clients. We are firm believers in brand activation campaigns as vehicles to achieve outstanding results. As a top branding and activation agency, we deliver strategic, creative, innovative, and well-executed brand campaigns that connect people to the brands they need. Your customers are sure to remember your brand through experiences that bring it to life. If you are looking for activations that are strategic, measurable, and relevant, you have found it here.

In translating your brand strategy into an expertly executed campaign, we find creative and practical solutions to make your brand come alive in the minds and hearts of your customers. Benefit from our quick turnaround times and our commitment to offer excellent value for money and enjoy the best returns on your investment. Contact us to learn more about our agency, and for all the advice needed to get the creative collateral needed to pull off a memorable and successful activation.