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Building Strong Sense of Identity with Quality Corporate Clothing

Providing high-quality ladies’ and men’s wear should be part of your strategic plan to improve your brand’s image. This is especially true for companies with public-facing team members. Employees not only act as ambassadors for their employer, but they also act as walking advertisements if the clothing incorporates branding and slogans of the company, as well as its corporate colours.

Similar to how there has to be considerations when your marketing team develops a campaign for products, considerations should also be paid to how corporate clothing fits into the company’s branding efforts. Keep in mind that it is your employees who will be spending their days wearing and working in the corporate clothing.

In order for them to feel good, they have to look good, which means that the corporate clothing needs to be of the best quality, with a good finish, and displaying current fashion styles. What’s more, you also need to consider your pregnant employees in need of maternal wear while on the job. These are only a few of the considerations to keep in mind when choosing corporate clothing to help build a strong sense of visual identity among your team.

Let’s take a closer look at a few other considerations to keep in mind when choosing the corporate clothing responsible for building a strong sense of unity and identity in your team.

Practicality and Aesthetic Appearance of Corporate Clothing

The importance of keeping your corporate clothing functional, as well as fashionable, can’t be underscored enough. It is important for your employees to move around comfortably, with the clothing still maintaining a sharp appearance. Select corporate clothing that not only makes the apparel a joy to wear, but also exudes chic sophistication, if that forms part of the company’s corporate culture.

If your company already has specific corporate colours associated with its branding strategy, it is necessary and important to incorporate this in a significant and noticeable way. The reason for this is that it ties the clothes back to the company in a visual manner, promoting a strong sense of identity throughout your workforce.

There is a correlation between how employees feel in their workwear, and their performance on the job. When selecting corporate clothing, many companies make the mistake of ignoring the fact that people simply come in different shapes and sizes. This can result in employees looking poorly dressed, even when wearing elegant corporate clothing. Don’t make this mistake, and make sure that the fabrics and cuts are suitable far all your employees’ physical working environments.

Choose Brand Unlimited for Quality and Beautiful Corporate Clothing

We have a history in the branding and brand activation sector that dates back to 1999, with a solid reputation in the industry for always delivering on our promises. Throughout the years, we’ve developed our promotions and corporate clothing solutions, and now have a catalogue for each. We continue to lead the way forward in cutting-edge branding, and promotional and corporate clothing solutions to deliver the required outcomes to our valued clients.

Aside from branding, promotional and corporate clothing solutions, we also offer expert branding support and management. This includes warehousing and maintaining branding assets, and travel and logistical arrangements, as well as the supply of prizes and incentives, to name a few. These are only a few of the industry leading branding and promotional solutions you can expect when working with our company. We have the solutions you need to take your branding and promotional endeavours to the next level.

Which Brands Have We Worked with?

Throughout the years, we’ve worked with national and multinational brands to deliver strategic branding and promotional solutions according to their corporate needs. Some of the many giants of industry that we’ve collaborated and worked with include:

  • FNB
  • Sony
  • Nando's
  • Nissan
  • Barloworld
  • Coca-cola
  • De Beers

We are always looking at new and innovative ways in which to help bring our clients’ brands to life. If you would like to learn more about our company, and find out how our corporate clothing solutions can keep your team looking and performing at their best, speak to us today. We look forward to hearing from you.